OK, that's probably enough to get this page an 18 certificate! But funnily enough its not what you see that makes the effect so gory. In truth there is probably only one or two frames where you can see a flash of red spray. If you pay attention whilst watching some action movies you'll notice the same thing. Most bullet hits are one frame wonders, barely enough for the eye to register.
So what makes these effects so shocking? Turn the volume down and watch the clips again - not so effective huh? There's two reasons for this :
1) Sound is 80% of the effect - It's the bang, crunch and splat that make the effect work. Most of the clips above had had their sound tweaked (using Adobe Premiere). The original sound for the squib movie has explosions that sound like 'pops', they were lowered as the clip was slowed down and become more effective. The compressed air hit had an extra sound of a slowed down and distorted hand clap added to it to beef up the hit. Finally the compressed air head hit had a gun shot and splat added from a copyright-free sound effects CD (the bizarre 'Totally Gross Sound F/X from Hell'). All of the above methods work to increase the shock value.
2) They need to be in a dramatic context - OK, so we've been talking about how to achieve the effect, but this is wasted if they are overused in a film. Repeat the same images again and again and they lose their potency. By watching these clips to see how they are achieved you probably no longer find them so shocking - you've become desensitised to them. To be effective in a film they have work dramatically - we have to care about the character who gets shot, there needs to be a tension in the air before the gun goes off, or it needs to surprise us by happening when we least expect it. We don't always need to see the hit itself, sometime only the effects of the hit (the spray of blood on the car windshield) or the sound of the gun (whilst cutting to a wideshot of a building) can be just as disturbing. Don't believe me? Seen a Tarantino movie lately?
Finally a word of warning - whatever you are using to make your effects be careful. Your cast and crew's safety is vital. Not only that make sure that everyone around you knows what you are doing. We were shooting a bank siege. There were a couple of police cars and van, extras as an armed response team and our lead actor in the middle of all this toting a pair of handguns. A couple of squibs later and he was lying on the floor in a pool of fake blood. Unfortunately this was so realistic that we later discovered that a member of the public had made a complaint when they discovered it was a film we were shooting. They hadn't entered the building as they believed it was for real!
Big-budget effects at low-budget prices! Now you know how its done. So next time you shoot your video, shoot your actors as well. So to speak.
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